Reasons You Need Employee Engagement

Andrew Carnegie once said, “You must capture and keep the heart of the original and supremely able man before his brain can do its best.”

Although Carnegie wasn’t explicitly talking about employee engagement, this quote perfectly illustrates how vital it is to engage your employees so they will be happier and perform to the best of their abilities.

Unfortunately, employee engagement is sometimes an afterthought. Instead, engaging employees should be practiced at all levels of the business hierarchy and cultivated on a regular basis.

Studies show that less than a third of American workers are engaged at their jobs, so there is definitely room for improvement. But why exactly does employee engagement matter?

Here are eight reasons why employee engagement is vital to your company.

1. Employee Engagement Can Help Your Cause Marketing

Nothing is worse than trying to get people on board with a cause they don’t care about or making them participate in an event that they don’t want any part of.

But engaged employees can be a boon for your company’s cause marketing efforts.

Engaged employees enjoy being part of a solution. They like to participate in events and volunteer with nonprofits.

Employees who are engaged at work will be more than willing to help out when the company they work for pursues a noble cause.

2. Better engagement means better productivity.

Corporations whose employees are engaged perform better than companies whose employees are not by over 200%

When employees are engaged at work, they feel a connection with the company. They believe that the work they’re doing is important and therefore work harder.

According to Gallup, the lack of employee engagement costs American businesses anywhere from $450 billion to $550 billion a year when workplace accidents, absenteeism, and larger heath care costs are factored in. This massive chunk of money could significantly shrink if more companies emphasized employee engagement.

3. Engaged employees are less likely to quit

If you’re completely happy and content in a relationship, why would you break up with your significant other?

You probably wouldn’t.

The same principle goes for employees’ relationships with their employers. Nearly $11 billion is lost due to annual employee turnover.

But, if the members of your team are engaged and feel appreciated, they are less inclined to look for other employment opportunities. Fostering a culture of employee engagement can be the key to reducing turnover rates and boosting employee retention.

If employees feel needed and wanted when they go into work each day, the connections they form with the company and their other coworkers are not easily eroded. By cultivating and maintaining these relationships, you reduce the risk that your employees will quit.

4. Engaged employees are positive

Workers who feel disconnected and disengaged are more likely to have negative things to say about your company. If a disengaged employee leaves or is fired, they are able to vent their frustrations on any number of social forums and sites.

Because negative feedback tends to be magnified more than positive, your company’s reputation and credibility could be damaged due to a single disengaged, disgruntled employee.

Conversely, engaged employees are positive and have enthusiastic things to say about where they work. Whether they are bragging about their job to customers or simply telling friends and family how much they enjoy working, employees who are engaged will help spread good news about your company.

5. Employees feel satisfied when they’re engaged

Employee engagement isn’t just beneficial for your company, however. Employees who are engaged at work feel satisfied with their careers and are generally happier individuals than employees who aren’t engaged.

It’s important to remember that boosting employee engagement isn’t simply about creating more productive, robotic employees and increasing profits. Employee engagement is advantageous for both parties and should be treated as a two-way street.

One of the biggest advantages to increased employee engagement is that you’ll be surrounded by happy workers who enjoy coming to work nearly every day. Engaged employees are cheerful employees.

6. Engaged employees are more philanthropically minded

Employees who are engaged at work want to know that the company they work for cares about the community. If the company encourages volunteerism or provides matching gift or volunteer grant programs, engaged employees are more likely to take advantage of these opportunities to donate their time and money toward worthy causes.

By creating an atmosphere of corporate philanthropy, you can not only help employees contribute to nonprofit organizations, but you can also help them feel more engaged and fulfilled at work.

7. Engaged employees are better communicators

Employees who care about their jobs are more effective communicators with their coworkers, leaders, and customers alike. Disengaged workers may mindlessly go through their day without remembering any of the conversations that they had (if they had any at all!).

Engaged employees, however, will engage each other in stimulating discussions that could turn into productive brainstorming sessions. Incorporating a culture of employee engagement can not only help employees connect with one another, but it can also help create new innovations and ideas.

8. Engaged employees are more creative

All of the conversations that will spring up within your company because of increased employee engagement have the potential to make your employees more creative.

Disengaged employees rarely produce new solutions or bring innovative ideas to the table; they have little interest in contributing to the bigger picture or being creative with their job.

Engaged employees, on the other hand, find creativity to be essential. They thrive on knowing that they can find new ways of completing tasks and projects and are always looking for fresh takes on old ideas.

By creating an atmosphere of employee engagement, you can not only boost productivity and profits, but you can also help your employees reach their full potential and look forward to coming to work each day. Your workers will feel more satisfied and content with their careers, and your company will benefit from higher productivity and profits.

Attract Customers

Want to create a strong magnetic field around your business? Here are some ideas on how to ATTRACT customers.

A = Analyze

Analyze reports. Collecting data is an important step before creating and taking action on new ideas and plans. The data you receive will show you past and current patterns and can show you the relationships between different data sets. Creating reports based on your business data will help you to differentiate between theory and evidence; as they say, “it’s all in the numbers.” Reviewing your data helps you to uncover what is working and what is not working in your business.

T = Target

Target the right market. After analyzing your reports you will have a better idea of what your consumers are interested in and who is buying what. This new and useful information from your current business reports may change the audience you are marketing to.

T = Train

Train your employees on the new market and business trends that you have just discovered. Make sure they are up to date on what your consumers’ wants and needs are. Educating your employees is important to keeping them align with new and current company strategies and it will improve their customer service while securing and increasing sales.

R = Recognize

Recognize customer loyalty. Creating customer loyalty programs is a great way to keep loyal customers. So make sure that your loyalty programs are ones that they will appreciate and that are enticing. Recognition can be in the form of cumulative discounts or promotional giveaways and gifts.

A = Ask

Survey your customers and ask them if they are satisfied with your goods and services. Find out their opinion and what they want. Surveys can be tied into your customer loyalty programs. Surveys should be short and simple because most people don’t want to take the time out of their day to fill out a form. Offering a discount or a free gift will encourage them to give you feedback.

C = Connect

Stay connected with your customers via social media and always follow-up on current business. Keeping the lines open builds and maintains awareness. Keep them up to date on your current discounts, giveaways and your products or services.

T = Take

Take action and repeat. Now that you have collected your reports, identified your target market, trained your employees, recognized your loyal customers and asked them for feedback while keeping connected with them you can take action on a new marketing plan. Use all of this useful information to attract more customers. Then repeat. Go through this quarterly or even annually!

How will you attract more customers? What has changed in your business or in your customer buying behavior? What will you do in reaction to those changes?

Benefits of Promotional Products

What are the benefits of promotional products?

Below we have listed many of the benefits of using promotional products and merchandise. Having an advertising campaign is essential to a company that wants to keep growing and showcasing its talents. Using promotional merchandise is a great way to move your advertising campaign into the offices and homes of potential and existing customers.

Promotional products are affordable items that can make your prospective customers and clients interested in your brand.  Branded merchandise such as mugs and pens have uses in offices whilst benefiting many other areas of businesses to give long lasting and effective brand impression. The goal of promotional giveaways are to attract and appeal to customers and people are grateful for a free product and consumers really appreciate useful products that add value to their lives.

Listed below are key benefits why you should be using promotional products and how they reap great rewards in your marketing campaign.

1) How promotional gifts can invoke a sense brand loyalty

One of the most important aspects of a successful business is to ensure proper engagement with new customers. What better way to engage with a potential customer than with a free gift? It has been shown in studies that giving a gift to your customer increases chances of your customer choosing you over your competitors by invoking a sense of brand loyalty.

A clear benefit of a promotional gift is that it builds a sense of loyalty long after the conversation is over. A study shows that at an exhibition, people are much more likely to visit a stand and listen to a pitch if a promotional item is involved. Giving a gift to your potential customer is a great way to start a conversation that could lead to communication and ultimately a sale.

2)  How having a good relationship with your customers pays in the long run

Building strong meaningful connections with your customers is a quality that will ensure your company will benefit in the long-run. Customers recognise that if companies try and build meaningful relationships with their customers they are more likely to recommend their friends and family to that specific brand, this can be very advantageous for your company in the future.

Building strong relationships can be done by having frequent giveaway competitions on social media such as branded gifts or tickets to events. This is great for customers who win the competitions but also it starts to build engagement with the customer base whilst increasing the engagement of your network. Your network can be many different people from suppliers and partners, business colleagues and professionals, potential and existing customers right the way to family and friends.

3) Using promotional products to make customers passionate about you

A great benefit for using branded merchandise is that customers can develop a passion for your brand, values and products through being engaged emotionally. Consider Coca-Colas 2 year marketing campaign of “share a coke” which consisted of personalised names on Coke bottles in the UK. This campaign created a personal relationship with consumers who could contact coke directly and request their names on a coke bottle. The Coca-cola website stated that during the campaign “Over 730,000 glass bottles personalised via the e-commerce store” This was a great gauge of the customer’s willingness to share information and interest for the brand and increasing interactions with the brand itself.

4) Reward your customers and build relationships with your clients by using promotional merchandise

Handing out branded gifts can set the steps in place to build relations with an existing client. Gifting a promotional product shows that you are a distinctive and attractive brand which benefits your brand identity. Consumers get passionate about a brand when their emotions are triggered. This is emotional response can be used in a variety of different advertising mediums such as branded merchandise which is a great way to reward a customer.Whether a brand is adventurous or creative, giveaways will create a fan base with strong levels of commitment. Think of Red-Bull’s association with extreme sports. Just seeing the logo on a can of Red Bull can fill customers with a sense of excitement and passion.

5) Showing commitment to existing customers leads to strong customer retention

Showing commitment to existing customers can have profound business results. A recent study claimed that “it costs five times as much to attract a new customer than to keep an existing one”. this shows that brand commitment is definitely worth investing in. Providing existing customers with personalised, tangible products is a very effective way to keep them interested in your brand. The main benefit to these results is that you can focus on existing customers which can dramatically increase your return on investment.

6) Advertising using promotional merchandise is a cost-effective marketing strategy

Promotional merchandise is cost-effective when considered in terms of impressions (an impression is a single view of a particular ad) compared to other forms of advertising media. Branded Merchandise has a lower cost per impression compared to conventional forms of advertising such as newspaper, TV and magazine advertisements. And whilst the conventional advertising is often passive and indirect to specific users, the advantage of specialised merchandise is that the branded products can often have a much more active interaction with consumers.

Consider the number of times a consumer will be exposed to a conventional TV or magazine ad compared to a promotional gift such as a pen or mug. A recent American study stated that: “TV and magazine ads both cost 1.8 cents per impression, ad specialities (promotional products) cost an average of 0.6 cents per impression.” This study shows that promotional products have a clear benefit over conventional advertisements, as they are 66% more cost effective per impression than conventional forms of advertising.

7) Most Branded Merchandise is passed along to a friend boosting “cost per impressions”

Due to their useful nature, promotional merchandise is typically passed along from person to person. A study from the ASI organisation said that “more than half of the consumers report that they will give away a [promotional] product that they are finished with rather than throwing it away.” When a consumer does this your brand image benefits from increased impressions.

The same study done by the ASI found that in London “15% of consumers throw a product away, 18% file the item away and 67% Give the item to someone else.”

8) How can promotional products generate sales and increase leads?

Promotional products have been shown to make a lasting impression on existing and potential customers helping to generate new leads and sales. Our infographic displayed shows that as an advertisement medium “promotional products” have a  50.7% success rate of a call to action. This means that when a promotional product has a call to action such as go on a website or call up a number for some information it has a higher success rate than conventional forms of advertising such as TV and radio.

An understanding of the benefits of promotional products is important to correctly implement them into your advertising campaign. As a business, you can take the time to learn what your customers need as a consumers and then give them a promotional gift that can add value and benefit their day to day lives. Wolf Regalos have an extensive and growing range of great promotional products… see our store for more details! And if you can’t find what you are looking for we supply a bigger variety than currently listed currently so please get in touch today to see how we can help! One of our friendly staff will be able to take care of your needs.

Are Promotional Products Effective?

A two-part study designed by Promotional Products Association International (PPAI) and fielded through independent research company MarketTools, Inc. evaluated a cross-section of the American consumer population about television, print, online and promotional products advertising. The study surveyed more than 1,000 consumers who recalled receiving a promotional product in the past 24 months.

The first part of the study, titled “Effectiveness Of Promotional Products As An Advertising Medium,” focused solely on promotional products and evaluated the action, reaction and relationship of products and their recipients. The study found that:

  • 94 percent could recall a promotional product they had received in the past two years
  • 89 percent could also recall the advertiser
  • 83 percent reported that they liked receiving promotional products
  • 48 percent would like to receive promotional products more often
  • 69 percent generally keep the promotional product

The study also looked at which promotional products are most popular and where popular items are kept. According to consumers, the top five items that would motivate them to take a particular action and/or lead them to have a more favorable impression of the advertiser were food baskets, MP3 players, clocks/watches, digital picture frames and luggage. Consumers also reported the kitchen and the office as the two most common places to display these items.

The second part of the study, titled “Promotional Products and Other Media” compared promotional products to mainstream media (television, print and online advertising) and evaluated their reach, as well as the consumer recall and reaction to each.

REACH

When compared to the extensive reach of television, there is an obvious disadvantage in this area for print, online and promotional products advertising. However, promotional products were the only media, despite this disadvantage, that showed staggering results in recall and reaction, areas that are often dependent on reach for success.

Nearly half of those surveyed reported receiving more than three promotional products within the past 12 months, while 56 percent reported seeing 11 or more television commercials, 50 percent reported seeing three or more print advertisements and 53 percent reported seeing one online advertisement all within a two-week timeframe.

RECALL

Promotional products—compared to TV, print and online advertising—consistently delivered on higher recall rates of the company/brand, the product/service or both.

An evaluation was conducted to see how many respondents could remember both the advertiser/company and the product/service/message advertised and in the case of promotional products, the product received, as well. The study found that:

83 percent could recall the brand/company advertised

75 percent remembered the product/service

80 percent clearly identified the type of promotional product

74 percent could recall the company/brand and the product/service/message advertised

69 percent could remember all three aspects

REACTION

This section asked consumers which particular action they took after viewing and/or receiving the advertisement. The study found that:

Consumers made a purchase after receiving a promotional product (20.9 percent) more often than after viewing a print ad (13.4 percent), TV commercial (7.1 percent) or online ad (4.6 percent).

More than half of promotional products recipients had a favorable impression of the advertiser, as opposed to 33.2 percent who had seen a print advertisement, 27.7 percent who had watched a TV commercial and 11.9 percent who had seen an online advertisement.

Nearly 60 percent of consumers reported using the promotional product several times, while 7.6 percent let someone else use the item and 4.4 percent passed the product on to someone else.

of consumers , while 7.6 percent let someone else use the item and 4.4 percent passed the product on to someone else.

14.7 percent of participants reported contacting the promotional products advertiser—a reaction rate nearly three times greater than other media, which generated a 3-5 percent response.

of participants reported contacting the promotional products advertiser—a , which generated a 3-5 percent response.

When respondents were asked if they had or had not taken action after seeing the advertisement, TV viewers topped the “had not” list with nearly half (46.4 percent) saying they were not moved to action, followed closely by 41.1 percent for print media and 33.2 percent for online advertisements. Only 23.1 percent of promotional products recipients reported not taking any action.

For more information about Promotional Products sourcing or to learn more about the proven power of promotional products, visit the Wolf Regalos website at www.wolfregalos.com or contact at +91-997-099-9900 or info@wolfregalos.com