Andrew Carnegie once said, “You must capture and keep the heart of the original and supremely able man before his brain can do its best.”
Although Carnegie wasn’t explicitly talking about employee engagement, this quote perfectly illustrates how vital it is to engage your employees so they will be happier and perform to the best of their abilities.
Unfortunately, employee engagement is sometimes an afterthought. Instead, engaging employees should be practiced at all levels of the business hierarchy and cultivated on a regular basis.
Studies show that less than a third of American workers are engaged at their jobs, so there is definitely room for improvement. But why exactly does employee engagement matter?
Here are eight reasons why employee engagement is vital to your company.
1. Employee Engagement Can Help Your Cause Marketing
Nothing is worse than trying to get people on board with a cause they don’t care about or making them participate in an event that they don’t want any part of.
But engaged employees can be a boon for your company’s cause marketing efforts.
Engaged employees enjoy being part of a solution. They like to participate in events and volunteer with nonprofits.
Employees who are engaged at work will be more than willing to help out when the company they work for pursues a noble cause.
2. Better engagement means better productivity.
Corporations whose employees are engaged perform better than companies whose employees are not by over 200%
When employees are engaged at work, they feel a connection with the company. They believe that the work they’re doing is important and therefore work harder.
According to Gallup, the lack of employee engagement costs American businesses anywhere from $450 billion to $550 billion a year when workplace accidents, absenteeism, and larger heath care costs are factored in. This massive chunk of money could significantly shrink if more companies emphasized employee engagement.
3. Engaged employees are less likely to quit
If you’re completely happy and content in a relationship, why would you break up with your significant other?
You probably wouldn’t.
The same principle goes for employees’ relationships with their employers. Nearly $11 billion is lost due to annual employee turnover.
But, if the members of your team are engaged and feel appreciated, they are less inclined to look for other employment opportunities. Fostering a culture of employee engagement can be the key to reducing turnover rates and boosting employee retention.
If employees feel needed and wanted when they go into work each day, the connections they form with the company and their other coworkers are not easily eroded. By cultivating and maintaining these relationships, you reduce the risk that your employees will quit.
4. Engaged employees are positive
Workers who feel disconnected and disengaged are more likely to have negative things to say about your company. If a disengaged employee leaves or is fired, they are able to vent their frustrations on any number of social forums and sites.
Because negative feedback tends to be magnified more than positive, your company’s reputation and credibility could be damaged due to a single disengaged, disgruntled employee.
Conversely, engaged employees are positive and have enthusiastic things to say about where they work. Whether they are bragging about their job to customers or simply telling friends and family how much they enjoy working, employees who are engaged will help spread good news about your company.
5. Employees feel satisfied when they’re engaged
Employee engagement isn’t just beneficial for your company, however. Employees who are engaged at work feel satisfied with their careers and are generally happier individuals than employees who aren’t engaged.
It’s important to remember that boosting employee engagement isn’t simply about creating more productive, robotic employees and increasing profits. Employee engagement is advantageous for both parties and should be treated as a two-way street.
One of the biggest advantages to increased employee engagement is that you’ll be surrounded by happy workers who enjoy coming to work nearly every day. Engaged employees are cheerful employees.
6. Engaged employees are more philanthropically minded
Employees who are engaged at work want to know that the company they work for cares about the community. If the company encourages volunteerism or provides matching gift or volunteer grant programs, engaged employees are more likely to take advantage of these opportunities to donate their time and money toward worthy causes.
By creating an atmosphere of corporate philanthropy, you can not only help employees contribute to nonprofit organizations, but you can also help them feel more engaged and fulfilled at work.
7. Engaged employees are better communicators
Employees who care about their jobs are more effective communicators with their coworkers, leaders, and customers alike. Disengaged workers may mindlessly go through their day without remembering any of the conversations that they had (if they had any at all!).
Engaged employees, however, will engage each other in stimulating discussions that could turn into productive brainstorming sessions. Incorporating a culture of employee engagement can not only help employees connect with one another, but it can also help create new innovations and ideas.
8. Engaged employees are more creative
All of the conversations that will spring up within your company because of increased employee engagement have the potential to make your employees more creative.
Disengaged employees rarely produce new solutions or bring innovative ideas to the table; they have little interest in contributing to the bigger picture or being creative with their job.
Engaged employees, on the other hand, find creativity to be essential. They thrive on knowing that they can find new ways of completing tasks and projects and are always looking for fresh takes on old ideas.
By creating an atmosphere of employee engagement, you can not only boost productivity and profits, but you can also help your employees reach their full potential and look forward to coming to work each day. Your workers will feel more satisfied and content with their careers, and your company will benefit from higher productivity and profits.